“Girard discovered that most of what we desire is mimetic (mi-met-ik) or imitative, not intrinsic. Humans learn—through imitation—to want the same things other people want, just as they learn how to speak the same language and play by the same cultural rules. Imitation plays a far more pervasive role in our society than anyone had ever openly acknowledged.”

“Desire doesn’t spread like information; it spreads like energy. It passes from person to person like the energy between people at a concert or political rally. This energy can lead to a cycle of positive desire, in which healthy desires gain momentum and lead to other healthy desires, uniting people in positive ways; or it can become a cycle of negative desire, in which mimetic rivalries lead to conflict and discord.”

— Luke Burgis, Wanting: The Power of Mimetic Desire in Everyday Life